Laser Hair Removal is the largest volume aesthetic procedure. The market has seen rapid change over the past 5-10 years with technology evolving and consumer prices reducing as more providers enter the market.
For many clinics with older slower technology with high running costs it is difficult to compete so they see volume reduce or decide to focus on other higher margin treatments. These changes however can be seen as an opportunity. With lower prices treatment becomes more affordable to a wider audience i.e. it is moving into the mass market.
How to choose the best technology
There are so many lasers on the market at wide variations in price it is very confusing for clinics. Essentially there are 4 things you need to look for in choosing a laser to compete profitable in the laser hair removal market.
- Power: For permanent results you need high power to heat the base of the follicle to 70 degrees as which point the hair is destroyed. A minimum of 1800 watts if required to do so but the higher the better.
- Pulse duration: a very short pulse duration will achieve better results particularly with lighter finer hairs and it will also make the treatment more comfortable. To achieve a very short pulse duration you need a very powerful laser.
- Wavelength: choose a wavelength with maximum absorption in melanin the target or conductor which delivers heat to the base of the follicle. Maximum melanin absorption in around 755-800nm so either 755nm (Alexandrite) or 810nm (Diode) are the gold standard. 755nm is limited to lighter skin types, Diode is suitable for all skin types( as long as you have good cooling and pulse duration).
- Cooling: The ability to cool the skin surface whilst delivering high power laser into the skin requires sophisticated cooling technology which surprisingly not many manufacturers have mastered. By keeping the skin surface consistently cool it protects the skin and allows delivery of high power down the follicle with minimum discomfort.
How much do I need to spend?
Prices range from £3,000 to £150,000. How can this be?
At the low end i.e under £20,000 you are going to have a low specification and poor quality device typically made in China (despite what the label might say!). Typical power levels are 600-800 watts which is simply not sufficient for permanent hair removal.
They will merely damage the hair and not remove it so you will need to retreat every 4 weeks, no better than waxing. With such low power they cannot achieve a short pulse duration and cooling is inconsistent at best maybe starting cool but heating up very quickly.
They use low quality diode bars typically 50 watts compared to 300 watt bars so they will burn out quickly and need to be replaced at your expense. More importantly you cannot build a good reputation if you do not deliver excellent results and meet your clients expectations.
At the high end you are paying a high premium for a brand that may or may not have consumer awareness. The specifications are sufficient to build a good business but not an outstandingly profitable business. With such high up front cost and running costs the return on investment is slow.
READ MORE ABOUT ENEKA PRO TECHNOLOGY
FAQs
To maximise your laser hair removal results, it's important to prepare your skin before treatment. This includes avoiding sun exposure and tanning beds for at least 4-6 weeks before treatment. As well as avoiding any products that can irritate the skin.
How do I get more laser clients? ›
Online Advertising:
Consider pay-per-click (PPC) advertising campaigns on search engines and social media platforms. Target specific keywords and demographics to reach potential clients actively searching for laser treatments. This works especially well if you are focussing on a local market.
How profitable is a laser hair removal business? ›
The average cost of a laser hair removal treatment in the USA is around $200 per session, with clients typically requiring 6-8 sessions. This means that a single client can generate between $1,200 and $1,600 in revenue for your business.
Do most celebrities get laser hair removal? ›
For people who want to remove unwanted hair, laser hair removal is an extremely popular procedure, with millions of satisfied customers who swear by it. And yes, many of these customers are celebrities.
How to speed up laser hair removal results? ›
First and foremost, the fastest way to get the results you want is to keep your appointments. This treatment is most effective when you attend several appointments spaced one month apart. Because hair grows in cycles, you will need to be sure each hair follicle is treated each month to adequately stunt hair growth.
How often does laser hair removal need topping up? ›
Once the treated area has been assessed by your practitioner and she is happy that you've achieved optimum results, she will move you onto maintenance top-ups. Maintenance requires you to have an additional treatment every 3-12 months depending on the individuals hair cycle.
How to grow a laser hair removal business? ›
To truly stand out, mastering local SEO is crucial. When potential clients search for laser hair removal options near them, you want your business to top that list. Incorporate location-based keywords into your website and content to increase your visibility in local search results.
Who is the target audience for laser hair removal? ›
While adults of all ages and genders seek hair removal treatments, urban professional women between the ages of 21 and 45 tend to seek the treatment more than other groups of people.
How to advertise a laser hair removal business? ›
Social media, email marketing, and pay-per-click advertising are just a few examples of the powerful digital marketing components at your disposal. Using these, you can showcase your services, connect with potential clients, and build your brand online.
Why laser hair removal is so expensive? ›
These factors include the cost of maintenance and repair for the machines, the cost of training and certification for technicians who operate them, and the overhead costs associated with running a medical spa or clinic.
Laser careers are both lucrative and stimulating. The field continues to change as new technological advances come onto the market, meaning there is always something new to learn! Before you can begin a career in laser technology, you must complete an aesthetic laser course.
Is laser hair removal a growing industry? ›
The global laser hair removal market is growing at a CAGR of 13.31% from 2022 to 2030.
What laser does Jennifer Aniston get? ›
Jennifer Aniston's Facialist Used the Lyma Laser too Prep Her for 2024 Golden Globes.
Does Kim Kardashian regret laser hair removal? ›
With Kimberly being more than open about her regret of using laser hair removal to tidy up her hairline and zap away her baby hairs, you'd be forgiven if, like me, you assumed she woke up with a full and thick mane every day.
Where do Kardashians get lasers? ›
The Kardashian-Approved Laser Treatments
Kim often does her treatments late at night and is believed to use at-home laser devices. Khloe and Kylie, on the other hand, visit Sev Laser for Candela GentleMax Pro treatments.
How can I speed up laser hair removal shedding? ›
Tips to Encourage Faster Shedding
Moisturising the Skin: Proper hydration of the skin can ease the shedding of hair. Opt for hypoallergenic and fragrance-free moisturisers that soothe without causing irritation. Avoiding Sun Exposure: The treated areas are particularly sensitive to UV rays post-laser.
What makes laser hair removal less effective? ›
It does not work well on dark skin
Laser hair removal works better on people with pale skin and dark hair. It's not as effective on tanned skin or hair that's been bleached by the sun. If you've got a tan you'll need to let it fade before having treatment.
How to speed up shedding after laser? ›
Exfoliate gently: Two to three days after your treatment, start gentle exfoliation to help remove dead skin cells and expedite hair shedding. Use a soft washcloth or an exfoliating scrub designed for sensitive skin.
What makes laser hair removal ineffective? ›
Laser hair removal is less effective for hair colors that don't absorb light well: gray, red, blond and white. However, laser treatment options for light-colored hair continue to be developed.
