WGSN e Those disclose which colors will be hot in 2023, as is the case with Digital Lavander color, that evokes stability, serenity and balance. We talked to Joanne Thomas, Coloro content head, what explains, in this exclusive interview, how does the forecast work of Tendencies, able to influence the most important brands in the world.
How does the process for defining the colors of the year?
It all starts with a survey carried out by WGSN and Coloro collaborators, located in the Americas, Africa, Asia and Europe, covering the creative fashion industry, Lifestyle, interior, technology and beauty. Our employees share insights about opinion leaders, social movements, influential events and new brands from your regions, resulting in a truly global view of the forces that are shaping trends. All this research feeds our seasonal selection., which is selected directly from the Coloro library whose “collection” contains 3.500 contemporary tones. Each of the forecast's key colors is then rigorously tested by experts. Those to ensure reachability on all substrates and acceptable speed, so you can be sure they are achievable before lab immersion.
Also check the colors of the year of 2021.
How long does it take to reach the conclusion that these shades will be the trend?
After compiling the extensive survey of our global contributors, We have a week of immersion with leading industry experts on the WGSN and Coloro teams. The main Tendencies, colors and messages are extracted and analyzed collaboratively and, after rigorous checks by the Coloro technical team to understand the viability on all substrates, our five main colors are finished.
Source: WGSN
Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?
Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale. All names are unique to WGSN and selected to truly encapsulate the mood of the season and align with the mindset of consumers in 2023. Tranquil Blue, for example, it has a lightness and clarity that reminds the elements of air and water. Representing stillness and tranquility, that consumers will seek to counteract overwhelming emotions.
Source: WGSN
of these five colors, Digital Lavender is considered the color of the year of 2023, Certain? Why?
The year of 2023 will see renewed optimism emerge, as the world adjusts for the return of the safer days we so crave during the pandemic. With priorities and perceptions changed, consumers will seek to connect with colors that offer a sense of hope and balance. Digital Lavender means stability, digital serenity and escapism that many of us embody in restorative rituals to protect our mental health in difficult times. Shades of purple have long been associated with spirituality; associated with the crown chakra, they are believed to bring a sense of balance. As consumers shift their focus to more holistic offers and catering, we see an increase in digitized well-being., as people seek to gain control of their well-being. A color rarely found in nature, Digital Lavender offers a glimpse into other realities. evoking calm and serenity, we predict that this sensory color will travel through our virtual and physical worlds..
Source: WGSN
What are these five colors chosen as highlights for 2023 represent?
Our top five colors speak to time spent in the virtual world, as technology allows for ever more sophisticated fantasies and continuous uncertainty in the real world, encouraging us to stay in these spaces. Our digital confidence will inspire dreamy surreal pastels and saturated sparkles, como Tranquil Blue, Luscious Red, Verdigris e Digital Lavender, that look new and exciting.
Source: WGSN
Sustainability will no longer be a notional concept. Consumer demand will drive brands to make sustainability visible, reachable and affordable. Using our top five colors in a more thoughtful way, through cross-seasonal solutions and inclusive design, can give products a longer shelf life, but still bring news. And what do I mean by that? This way, it is possible for the parts inside people's closets to have more usability, thus providing that an article is used many times, and that parts are not easily discarded or retired.
Source: WGSN
See more about trends related to new to live, to the world of architecture and design here in our BLOG. Stay on top of exclusive content!
FAQs
Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023.
What is the hot fashion color for 2023? ›
With each of the color forecasting authorities backing a color of the year 2023 , designers have enough to model their latest collections on. Pantone Color Institute has set Viva Magenta as its Color of the Year 2023 , while WGSN and Coloro have predicted that Digital Lavender will rule the world of design.
What are the WGSN colours for 2023? ›
Introducing Digital Lavender as our Colour of the Year for 2023.
What is the color prediction for 2023? ›
The Pantone Color Institute is forecasted to announce Digital Lavender as the 2023 Color of the Year as suggested by WGSN in collaboration with Coloro. This hue nods to the feelings of isolation and the merging lines between the physical and digital world.
What is the most popular color palette in 2023? ›
This will be reflected in the top color trends of 2023. Joining a palette of earthy, grounding hues, we're going to see fresh new takes on primary colors like green, blue and orange. From cerulean blue and ash green to burnt coral, it's all about embracing the unexpected.
What is the best color for 2023? ›
The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.
What is the wear color of the year 2023? ›
The US Color Institute Pantone got it a few weeks ago Trend color 2023 announced: Viva Magenta . The trend colors specified annually by Pantone are a great opportunity to get involved with new shades, discover new color facets and bring new splashes of color into your wardrobe.
What is the color of 2023 Coloro? ›
Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors? Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale.
What is the color of 2024 WGSN? ›
WGSN has forecast Apricot Crush as colour of the year. Petra Lundgren, colour trend forecaster for global fashion brand H&M, joins WGSN's head of colour Urangoo Samba to discuss this nourishing shade.
What is the color of the year 2023-2024? ›
Behr Color of the Year: Cracked Pepper
Last year, Behr paint christened a soft white called Blank Canvas as its 2023 color of the year. This cycle, the company did a 180 when it came to their 2024 shade, a dusty black with the zesty moniker Cracked Pepper.
The Pantone Color Institute
They are also who decide the color of the year, every year.
What is the national color of 2023? ›
The Color of the Year for 2023 is Viva Magenta, which the company describes as powerful and empowering. “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration...
What is the lucky color and the year 2023? ›
To recap, the luckiest Feng Shui colors for 2023 will be blues, greens, pinks, blacks, and whites. These colors represent the Water element which will be in play throughout the year. Additionally, there are certain Chinese zodiac signs that can expect a surge of good luck and abundance – particularly Rabbit!
What are the three colors for 2023? ›
For 2023, the experts are seeing an earthy rainbow. Sapphire deep blues, muted greens, and an in-between ethereal shade are all in the forecast.
What color is trending now? ›
Touches of gold, emerald, and jade are popping up in interiors across the world, showing people how to decorate with jewel tones. Pale blues and greens inspired by the natural color of the gem itself are increasingly popular and can be applied to both tranquil and striking aesthetics depending on how it is used.
Which color combination is trending now? ›
Prussian blue, orange, and mustard
Retro designs are trending in 2024, and this color combination is a great way to achieve the look.
What is the lucky color for 2023? ›
The lucky color for 2023 is forest green, based on the wood element that represents a balance with water; it's the perfect hue for a year that promises hope and prosperity.
What's hot in fashion 2023? ›
In 2023, instead of a fresh pant width or rise length, denim skirts took over the streets. With nostalgia for the indie era of the early aughts on the rise, it would've been easy to assume that the denim mini worn over opaque tights or cropped leggings would become the trend du jour.
What is the color trend in 2023 2024? ›
Blue Pantone shades seen across Fall 2023 and Spring 2024 Fashion trend reports and show a range of value between deep midnight darks like Pantone Eclipse 19-3810 TCX to a brighter and more playful shades like Pantone Persian Jewel 17-3934 TCX, Lacecap Hydrangea 14-3921 TCX, and Blue Atoll 16-4535 TCX.
What color is trending right now? ›
While blues, greens, and cool gray shades are all enjoying a moment in the spotlight, however, classic neutrals and timeless warm tones certainly still have a place in our homes.
