Why Mondelez Is Buying Tate's Bake Shop for $500 Million (2024)

Mondelez, the conglomerate behind brands Oreo, Chips Ahoy, and Ritz Crackers, will acquire cookie maker Tate’s Bake Shop for $500 million in cash.

As first reported in The Wall Street Journal, the deal is expected to close this summer. Tate’s, a Southampton, N.Y.-based premium cookie and baked good brand, has been growing rapidly. Tate’s sales have quadrupled in the past five years.

The deal comes at a time when traditional snack companies are struggling as they seek to adapt to changing consumer tastes toward foods with healthier ingredients. And Mondelez is no different. The company’s North America business has been suffering, and its sales in the region fell 1.3% last quarter. Tate’s, on the other hand, has a devoted consumer following across the country, and it will continue to operate as an independent entity following the acquisition. The company is also known for its natural-baked cookies, cakes, brownies, and pies, and it even offers gluten-free options.

This is the first big deal for CEO Dirk Van de Put, who said in a news release, “Tate’s has demonstrated exceptional and very profitable growth, and we look forward to working with the Tate’s management team to expand distribution and build upon that success.”

Why Mondelez Is Buying Tate's Bake Shop for $500 Million (2024)

FAQs

Why Mondelez Is Buying Tate's Bake Shop for $500 Million? ›

Tate's is a great strategic fit that will complement our portfolio of beloved snacks brands,” said Dirk Van de Put, Chairman and Chief Executive Officer. “With a unique and authentic brand and truly delicious products, this acquisition gives us an attractive entry point into the fast growing premium cookie segment.

Is Tate's bake shop owned by mondelez? ›

KANSAS CITY — Since Mondelez International, Inc. acquired Tate's Bake Shop for $528 million in 2018, each company has benefited from the other's dominant traits.

How much did Mondelēz pay for Tate's cookies? ›

SOUTHAMPTON, N.Y. (CBSNewYork) - Tate's, the once humble bake shop in the Hamptons, is being sold for $500 million to Mondelez International Inc., the snack food giant that makes Oreos cookies and Ritz crackers.

How much is Tate's bake shop worth? ›

You're finding me and my CEO wrapped up in one person. At just 23 years old.” King founded and sold her cookie brand, Tate's Bake Shop, to Mondelez for $500 million in 2018.

How much was Tate's sold for? ›

The Riverside Company has sold Tate's Bake Shop, Inc. to global snacks company Mondelēz International, Inc. (NASDAQ:MDLZ) for US$530 million. Tate's is a fast-growing, premium cookie and baked goods brand renowned nationwide for its signature thin, crispy cookies and simple, authentic, high-quality ingredients.

Who is Tate's owned by? ›

Tate's Bake Shop Acquired by Mondelēz International.

Who is the parent company of Mondelez? ›

The company has its origins as Kraft Foods Inc., which was founded in Chicago in 1923. The present enterprise was established in 2012 when Kraft Foods was renamed Mondelez and retained its snack food business, while its grocery business was spun off to a new company called Kraft Foods Group.

Did Hershey buy Mondelez? ›

The sugar rush didn't last long. Thursday, Hershey's board of directors unanimously declined Mondelez's $107 per share cash and stock takeover bid, valued at about $23 billion. But before Hershey's announcement rejecting the deal, the company's stock soared 21% to a record high, closing up 16.8% on the day.

What is Mondelez CEO salary? ›

As Chair & CEO at MONDELEZ INTERNATIONAL INC, Dirk Van de Put made $21,018,175 in total compensation. Of this total $1,550,000 was received as a salary, $4,417,500 was received as a bonus, $3,501,056 was received in stock options, $10,625,963 was awarded as stock and $923,656 came from other types of compensation.

Who is the CEO of Tate's Bake Shop? ›

Tate's Bakeshop CEO, Esi Seng sat down with Portland Press Herald CEO Lisa DeSisto for a conversation at The Roux Institute at Northeastern University on Wednesday, March 6.

How is Tate a billionaire? ›

Andrew Tate made his money from a variety of sources, including: His professional kickboxing career, during which he won multiple world championships. His various businesses, such as his online courses, casinos, and webcam business. His social media presence, where he has millions of followers.

What is Tate's main income? ›

Net Worth Breakdown
Source of IncomeClaimed Income
Martial Arts Career$500,000+ in total
Casino Business$1,000,000 per month
Webcam BusinessMillions of dollars
War RoomMillions of dollars
1 more row
May 7, 2024

Where are Tate's bake shop cookies made? ›

Named after her father, Tate's Bake Shop is the result of Kathleen's love of baking and keen eye for quality. Tate's Bake Shop in Southampton, NY has been Voted the Best Bakery in the Hamptons year over year, and is a destination for locals and tourists alike.

Does Mondelez own tates? ›

DEERFIELD, Ill. , June 07, 2018 (GLOBE NEWSWIRE) -- Mondelēz International today announced it has completed its previously announced acquisition of Tate's Bake Shop, a fast-growing, premium cookie and baked goods brand known for its authentic, high-quality ingredients.

Who is Trillionaire Tate? ›

The 2023 report by DIICOT shone a light on Andrew Tate's real net worth and dispelled bombastic estimates about his wealth that were circulating the internet in the past. Tate previously stated that he had a net worth of $100 million by age 31 and even jokingly referred to himself as the world's first trillionaire.

How much did Kathleen King sell Tate's cookies for? ›

Kathleen King, founder of Tate's Bake Shop, recently passed her legacy into new hands when the company sold to Mondolēz International for $500 million. King didn't reach this level of success without a few setbacks, which taught her two important lessons about being an entrepreneur.

Did Hu Kitchen sell to Mondelez? ›

Mondelez took a minority stake in New York-based Hu Products through its SnackFutures venture arm in 2019. The investment granted the company a right of first offer to acquire Hu. Following a competitive bid, Mondelez finalized its acquisition of 100% ownership of the brand on Jan. 4.

Who makes Tates Bake Shop cookies? ›

Tate's Bake Shop | Mondelēz International, Inc.

What cookies does Mondelez own? ›

We are Mondelēz International, a global snacking powerhouse committed to leading the future of snacking by bringing you iconic global and local brands such as Oreo, Chips Ahoy!, belVita, Ritz, Triscuit, Wheat Thins, Honey-Maid, Milka, Green & Black's, Swedish Fish, Sour Patch Kids, Halls and much more!

Is Mondelez and nabisco the same company? ›

Nabisco (/nəˈbɪskoʊ/, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Chips Ahoy!

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